The LAB Profile is a unique profiling system that does not require any assessment forms, but is conducted as a conversation. The Profile is based on the same research into cognitive and behavioural science as the iWAM, as it relates to language. In a 20 – 30 minute conversation the LAB Profile identifies:
Those things that will trigger and maintain a person's motivation
Do they take the initiative or wait for others?
What is important to them (their values) in the context of work?
Is their motivational energy centered on goals or problems?
Are they motivated by judgments from external sources or by using their own internal standards?
Do they continually look for alternatives or prefer to follow established procedures?
How do they react to change and what frequency of change do they need?
How large a picture are they able to work with?
Do they pay attention to the non-verbal behaviour of others or not?
How do they react to the normal stresses of the work environment?
What kind of human environment will allow them to work best?
Do they concentrate more on thoughts and feelings, or on tasks, ideas, systems or tools?
Are they able to hold others to rules, or is this not important to them?
What type of information (visual, auditory, written, action) do they need to start the process of being convinced about something?
What has to happen to the information or evidence gathered so that they become convinced about something?
The LAB Profile will enable you to understand and predict from someone's language, in an everyday conversation about work, how he or she will behave in a given situation. It can also assist you to customise your own language for specific people and groups to trigger motivation.
Unlike personality profiles, the cognitive based profile assumes that motivation and working traits are different in different contexts. Discovering these for yourself can be invaluable in understanding:

We love hearing success stories, and we hope to hear yours. This is what people had to say!
I am overall less stressed, more patient, much happier and have more confidence and energy. Success here I come!
"Glen Rutherford, Perth